Julie is excellent, and can bring terrific value to men with her approach to style, which is really about one’s self .. their self-confidence, and helping people to maximize their best features and strengths.   Julie Rath is terrific !!!

-Thomas, Chief Executive Officer

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Meet Julie Rath


Julie Rath, Founder, Rath & Co.
Palm Beach, New York & Virtual

Julie Rath, founder of New York City and Palm Beach-based men’s image consulting and personal styling firm Rath & Co., is one of the leading style arbiters in the men’s fashion industry.

Rath’s formula for success is based on her core philosophy: there is a ‘right’ style for every man, one that is unique to that individual. Rath’s job is to get under each client’s skin. By first understanding his lifestyle, personality, career and physical attributes, she then creates tailored style solutions. Her work attracts national media attention including The Early Show on CBS, Men’s Health, The Wall Street Journal, and CNBC.

Rath honed her discerning eye for style and visual appeal during her career as a TV casting director: “Over the years, I worked with so many talented and attractive men whose look – either from lack of knowledge or interest – wasn’t doing them any justice.” She started to become a discreet resource for those men looking for styling guidance.

Today, clients of all shapes and sizes, from various professions and industries, rely on Rath for all occasions where style is required. The common thread is that they each want a confidence boost in their appearance but are very busy and don’t know where to start. Sometimes her consultation involves a simple closet edit and personal shopping. Other times, Rath is relied on for specific needs – to create a look for a special occasion or an important interview. The bottom line is always the same: wardrobe and grooming have an enormous impact on the impression one gives off. The Rath & Co. goal is for clients to present the most confident, authentic self possible.

An active member of the Association of Image Consultants International, Rath is certified in image consulting by both the Fashion Institute of Technology (FIT), where she also studied Styling and Menswear, and The Image Resource Center of New York. She is a frequent speaker at FIT, and trains aspiring men’s image consultants and personal stylists. She is a graduate of Princeton University.

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