As founder of Rath & Co., Julie helps high-profile men transform their personal brand. With laser-sharp focus and a no-nonsense approach, she shows clients how to dress smarter to achieve peak performance in all aspects of their lives. CEOs, public figures, and industry leaders turn to Julie for her image expertise. She also counsels Fortune 500 companies on c-suite style strategy. 

Julie’s game-changing approach attracts national media attention and speaking platforms. She is a frequent men’s style source for the Wall Street Journal

While based in Palm Beach and New York City, Julie travels regularly to meet with clients and her trusted team of experts. She also consults virtually.   

A graduate of Princeton University and the Fashion Institute of Technology, she proudly mentors aspiring men’s image consultants and personal stylists.


“Fashion comes and goes, but style is eternal”
— Yves Saint Laurent